DIY Network to Magnolia Network: Why and What Changed?
Displaying the logo for the new network, Magnolia Network recently launched to replace the previous DIY Network. Along with the relaunched network comes new series and old DIY series that will focus primarily on the network’s purpose of creating a new and bigger place to bring people of all ages together.
February 7, 2022
Famous home improvement stars, Joanna and Chip Gaines, from the well-known show, Fixer Upper, began their journey as the husband and wife duo on the DIY Network, and now have taken the next step to owning the network. Beginning on January 5, 2022, the famous couple relaunched the DIY Network to become the Magnolia Network, named after their original brand and company found in Target. Junior Kate Kilpatrick responded to this change by sharing her thoughts on what this will lead to, in regards to the network’s success: “Chip and Joanna Gaines are super popular people in the renovation/TV industry, so I think this change was definitely beneficial and will attract more viewers.”
As the network is being redirected by the Gaines couple, they are continuing to air most of the shows that were previously on the DIY Network. The network includes content from the Gaines’ new show, Fixer Upper: Welcome Home, Magnolia Table, and multiple new series: Growing Floret, The Lost Kitchen, Homegrown, Family Dinner, and Restoration Road with Clint Harp. The network will also produce the complete series to the Fixer Upper library that generated the couple’s fame in the beginning. Additionally, new seasons of DIY Network shows, and additional content from DIY series like Maine Cabin Masters, Barnwood Builders, This Old House, and several others will be aired on the network.
In a press release, Chip and Joanna Gaines explain how their overall purpose for starting their first show was so people of all ages could come together, be informed, entertained, and inspired by an authentic program that aims to bring people closer. They also shared that with their new network, they hope to bring an overwhelming number of people together, and to focus on the network’s overall goal of producing the best network possible. Previously, the couple left HGTV to focus on their family and to build a business beyond the show. The couple has accomplished that goal and decided to continue to reach beyond and create the new and improved Magnolia Network.
Ultimately, Magnolia Network has taken over Discovery’s DIY Network; therefore, the relaunched network still remains on the old DIY Network channel. Go check out the new network and see how the couple has changed the way the network runs and the new shows that will be airing on the network soon!
